How Tim Cook is changing Apple
ο Adam Lashinsky για το Fortune
In many ways, though, Cook’s unspoken message is that life goes on and that Apple is still Apple. In mid-April the company took over the Carmel Valley Ranch hotel complex for its first ultra-secretive “Top 100” meeting since Jobs died. The hush-hush conclave is a rare opportunity for top managers — not necessarily chosen by rank, but rather by the CEO’s assessment of who are the most valuable contributors at any given time — to learn what products and services are on tap for the next year and a half or so. Following tradition, Cook required his executives to travel the 80 miles from Cupertino to the resort on chartered buses so that their comings and goings could be controlled. He also asked several executives to make presentations to the group — just as Jobs had done.
For their part, most Apple employees seem more than satisfied with Cook. He often sits down randomly with employees in the cafeteria at lunchtime, whereas Jobs typically dined with design chief Jonathan Ive. It is a small difference that speaks volumes about how employees can expect to interact with their CEO. At Apple, Jobs was simultaneously revered, loved, and feared. Cook clearly is a demanding boss, but he’s not scary. He’s well-respected, but not worshiped. As Apple enters a complex new phase of its corporate history, perhaps it doesn’t need a god as CEO but a mere mortal who understands how to get the job done.
Φαίνεται ότι τα πνεύματα ηρέμησαν στην Apple στην μετα-Jobs εποχή, θα αναθερμανθούν όμως όταν θα έρθει η ώρα για το επόμενο μεγάλο βήμα;